Norman launches Soluna Roller Shades in Australia

Norman Australia the distribution arm of Nien Made, one of the largest window furnishing manufacturers in the world, recently released Soluna Roller Shades to the Australian market. In a sign of the times, the launch was done online with overwhelming attendance and support from Norman’s Retail Partners.

After the launch Retail Partners were asked about their first impressions of Soluna Roller Shades and they were incredibly enthusiastic.

“The launch highlighted some great innovations with PrecisionLift and Light Guard, it is a very impressive product”.

Loved the 3 options of Controls which take Roller Shades to the next level in Australia, allowing consumers more choices to better suit their home and dress up their roller shades with different Valances as well”.

Looks very innovative with the flexibility of the top raceway and different top treatments as well as the Fabric wrap hem bar and the ability to add the Light Guard for better light blockout”.

This is a perfect addition to the current Norman offering and continues the theme of quality products available exclusively from Norman”.

PrecisionLift and Smart release options are a great addition to roller shades and the unique fabrics will allow us to offer a point of difference in the market”.

The introduction of Soluna Roller Shades is part of a longer-term strategy to expand the product range available to Norman’s Retail Partners. Soluna was released to the U.S. market several years ago and is now one of their fastest growing products.

Like all things Norman, there are some great features and unique benefits that make the Soluna Roller Shades not just another roller blind, but a product that allows retailers to differentiate themselves.

PrecisionLift is Norman’s cordless roller shade and has to be seen to be believed. Like a traditional Holland blind, but a 21st century version. This shade stops exactly where you want, without having to catch the right spot in the roller revolution. Importantly Soluna PrecisionLift gives retailers an alternative for the ultimate in child safety, eliminating the traditional chain operation altogether. One Retail Partner commented, PrecisionLift won us a job the same day. I was blown away with the ease of operation, incredible safety option and overall the ease of functionality”.

Another great innovation is SmartRelease, where with one light pull on the chain, the blind lowers quietly and can be stopped at any point on its journey. Even fascias and valances have been innovated with the use of a unique raceway, that not only makes fitting the shade easier, it also allows quick and easy installation of the top treatments. One retail partner commented, I’m most excited about the raceway and valance installation options”.

Light Guard is another great option without having to go to full channels on the sides, as the Light Guard fits easily behind the shade and the top creating a much better light reduction than without and minimising the visible gaps.

Soluna offers a huge selection of fabrics, with many fabrics in the range being Greenguard and NFPA certified, including a 100% polyester sunscreen range, which reinforces Norman’s commitment to sustainability and safety.

To learn more contact Norman Australia.

[email protected]

07 3256 1068